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2024 Maple Festival Vendor Round 1 Registration

September 5, 2023 - October 31, 2023


2024 Highland County Maple Festival Vendor Application and Rules of Participation

March 9 – 10 and 16 – 17, 2024 • Highland County, Virginia

Sponsored by the Highland County Chamber of Commerce



The annual Highland County Maple Festival is held throughout Highland County during the second and third weekends in March.  Since 1959, visitors have been drawn to Highland County for a cultural and culinary adventure!  Each year, 20,000 – 30,000 visitors are drawn to this unspoiled, rural region of Virginia to celebrate the “opening” of the trees and observe the process of producing maple syrup.  Over 100 high-quality juried arts, crafts, and food vendors are an integral part of the festival alongside sugar camp tours, pancake meals, and entertainment.  This time-honored tradition has won audience-voted awards such as Best Festival of the Shenandoah Valley region in Virginia Living’s 2023 and 2022 Best of Virginia magazine, Best Unique Festival in the Best of the Blue Ridge 2023 Reader’s Choice Awards from Blue Ridge Outdoors Magazine, and Best Family Entertainment in the in the 2021 Best of the Valley from Harrisonburg’s Daily News-Record.  We’re glad to have you apply to be a part of the experience!

Vendors are jury-reviewed for uniqueness, quality, and diversity of merchandise.  Vendors are set up at seven unique locations with interior and exterior options in Highland County during the following times:

  • Saturday, March 9 from 9 am – 5 pm
  • Sunday, March 10 from 9 am – 4 pm
  • Saturday, March 16 from 9 am – 5 pm
  • Sunday, March 17 from 9 am – 4 pm

In 2024, the Highland County Chamber of Commerce will be following the recommended CDC and VDH guidelines regarding COVID-19 current at the time of the festival. 

To apply for the 2024 Highland County Maple Festival:

  • Please provide all requested information on the application.  You will first choose whether you'd like an inside space, outside space, or as a food vendor outside in our special North Water Street Food Court.  If you choose an inside or outside space, you will then choose your top choices among 3 options located in Monterey and McDowell.  Every effort will be made to place accepted vendors in their top choice, but the Chamber will ultimately place vendors as needed to optimize the show.  All fees include both festival weekends – 4 days total.
  • Please provide 5 photographs of product (merchandise, food, etc.) to be sold, including 1 photo of your booth setup.  A website that includes the photos is also acceptable.  (Include business name on digital photo titles or on the backs of all mailed photos.)
  • Please FULLY READ the Vendor Agreement and acknowledge by checking the box at the end of the form.
  • After filling out all the information, you can choose to submit payment online or be sent an invoice.  AFTER SUBMITTING, PLEASE DO NOT EXIT UNTIL YOU REACH THE CONFIRMATION NOTIFICATION SCREEN. THIS MAY TAKE A FEW MINUTES UNTIL THE "SPINNING CIRCLE" DISAPPEARS. For physical payments, please enclose a check or money order payable to the Highland County Chamber of Commerce.  * There will be a $25.00 service fee for any returned checks.

Members of the Highland County Chamber of Commerce with a physical location in Highland County receive a $50 discount on their application in the form a refund if accepted.  Please contact the Chamber if you are interested in joining. 

We hope everyone has a safe, enjoyable, and profitable festival!

Highland County Chamber of Commerce

P.O. Box 223

Monterey, VA 24465

(540) 468-2550  •  •

My Information


Registration Options

Name Price Qty
Inside Vendor Space - 10’ x 10'
*** Just pick 1 for Quantity and you can add extra booth space down below *** Once you choose this option, you'll be able to see descriptions and pick your top choices among 3 inside locations.
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Outside Vendor Space - 10’ x 10'
*** Just pick 1 for Quantity and you can add extra booth space down below *** Once you choose this option, you'll be able to see descriptions and pick your top choices among 3 outside locations.
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North Water Street Food Court - Outside Spaces
*** Just pick 1 for Quantity *** 31 N. Water Street, Monterey --- North Water Street Food Court. This location ONLY accepts food trucks and food vendors and can accommodate larger than a 10' x 10' setup. Electricity IS INCLUDED at no additional charge. Set-up on street and must be removed between weekends. Cell Service, Electricity, and Picnic Tables available. Public WiFi available from nearby Library. Only 6 spots are available! The Chamber is looking for unique food to wow guests! One food item on your menu must incorporate maple. Please keep in mind that pancakes and donuts are already served and established around the county, so different cuisine will be more attractive for visitors. You may not sell the following food items currently served by local community organizations: donuts, pancakes, funnel cakes, and fried Oreos.
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